There are plenty of innovative ways of promoting accessible holiday homes and all from the comfort of your own home.
The internet has opened up channels of communication that were just not possible, only 25 years ago. Email, Social media and Web browsing has revolutionised the way new business operates. The internet allows a more direct link to your clients, no more fliers or adverts in the newspaper. The days of booking holidays through high street travel agents is sadly almost over. Now, the smart way to advertise is to know the route into connecting to the world wide web. With this mind lets have a look at how you can optimise the potential of your property using the tools available to you through the internet.
At accessatlast.com we have adapted our customers tools to allow property owners to develop their own adverts online. With our free customer tools you can post images and write text that will help enhance your properties bookings. All these tools help build your properties online presence.
The other ways of increasing your properties online presence is through Social Media. It only take a few minutes to build a twitter account and for you to start linking your property to other twitter users.
Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets.
Have a look at our accessatlast Twitter account to give you an idea.
Facebook and Instagram are two more social media site to consider. They are hugely popular and positively help engage the public in your property.
Twitter, Facebook and Instagram do have some cons. You will need to keep tabs on who is interacting with you. One negative comment left on your social media account, about your property, may hinder the success of your online presence. Monitoring your social media accounts is imperative to keep this under control. There really needs to be a healthy balance between being open to chatting to the public and not taking any abuse.
Other ways of promoting your property online is to make a walk through video, like the sort of video estate agents use to sell a house. You can join You Tube
for free and launch your own video on your Twitter/Facebook account or on your properties website.
We have the facility in our customer tools to add a video. This fabulous facility hasn't been fully utilised by our clients yet! It really does aid the promotion of your property.
Blogging and Vlogging (video instructions) can improve your online presence.
At accessatlast.com we have already been blogging for a while and we are due to start blogging soon. By using carefully chosen, focus keywords in your blog you can link everything you write to the all important google search engine. This one key fact is essential to all the promotion you do for your property online. The importance of Search Engine Optimisation (SEO) cannot be stressed enough. Use a focus keyword that has been typed into google search engines, when people are looking for accessible properties and you will help your online presence, tenfold.
So get connected.
Why not start today with Twitter.